Experiential marketing is a significant way to expand brand’s reach & connect with consumers in a way to leave an everlasting impression. So, here are 5 experiential stories: Food brand Heinz celebrated its anniversary with beans pop-up; Bookmaker William Hill launched window takeovers in its shops to celebrate Cheltenham Festival; O2 revealed 2 new VR experiences; TripAdvisor’s sleepover in London Eye; Dinosaurs came to Life in London’s Osterley Park.

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