After successful store launches in New Delhi (2014) and Mumbai (2015), NIRAV MODI celebrated the opening of its boutique on Madison Avenue, New York, with a grand launch that was attended by Hollywood and Bollywood celebrities, style influencers and some of the city’s most elite.
This is the fourth boutique for the brand, and first in the US, and houses some of the world’s most coveted jewels adorned with exceptional diamonds. Academy Award-winner Naomi Watts, high fashion model Coco Rocha, award-winning actress Nimrat Kaur and model-actress Lisa Haydon attended the official opening party and red carpet at the NIRAV MODI boutique. Later in the evening, they joined the brand’s founder, Nirav Modi, and other socialites at a private dinner at the rooftop of the iconic Rockefeller Center, where celebrity DJ power couple Hannah Bronfman and Brendan Fallis entertained guests. Among others who were spotted at the big launch were Donald Trump Jr and Vanessa Trump, Rajen and Anjali Mariwala and Aparna Chudasama.
“Establishing a presence in the United States is a key milestone of our growth strategy as a leading international luxury brand,” said Nirav Modi, “The sophisticated American woman will recognise, as soon as she enters the boutique, that each jewel and the entire experience is designed to pay tribute to her beauty, and to make her look and feel ‘everyday spectacular’.”
Leading up to the grand launch, the brand displayed the renowned Maharani Diamond Necklace and Earrings set, valued at $1.65 million. Patrons will also discover a full selection of exquisite NIRAV MODI designs, including the Jasmine necklace from the Fluire collection (over 65 carats of briolettes and jasmine cut diamonds mounted in 18k white gold), the signature NIRAV MODI Embrace bangles and rings with their unique expandable feature (available in 18K white, yellow or rose gold) and the Mughal collection.
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