With the launch of Zee’s latest OTT – ZEE5, the saturated digital streaming market has got a new lease of life

‘Content will always be the king’ is an often overused yet under appreciated phrase. However in today’s aggressive entertainment market, this phrase couldn’t be truer. At a time where the audience palette can’t be satiated with rehashed and remade content, there is an urgent need to service the industry with fresh, engaging and original storylines. With the launch of Zee’s latest OTT – ZEE5, the saturated digital streaming market has got a new lease of life. Let’s find out what is it that ZEE5 does differently from its competition.

OLD IS GOLD

The biggest USP of this product is the fact that ZEE has the best and largest content archive in the entire market. Not just movies, but think of TV shows that you watched growing up and want to revisit. Well, ZEE5 offers viewers a completely integrated entertainment offering with both On-Demand and Live TV. It comes packed with 1,00,000 hours of On Demand content, including exclusive Originals, Indian and International Movies and TV Shows, Music, and Health and Lifestyle videos across languages. It also has an extensive Live TV offering with 90+ popular Live TV channels. So this means you can watch not just the current lot of shows on your streaming device but also go back in time and revisit your favourite shows.

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