It’s official: Gwyneth Paltrow is just as beautiful without makeup as she is with it. The proof? The actress and entrepreneur recently shared a selfie on Instagram for her 44th birthday without an ounce of product on her face.

“#nomakeup for my 44th birthday, embracing my past and future. Thank you for the instalove #goopgoesmakeupfree,” the caption reads. Paltrow, who usually styles her hair straight, also kept her hair natural-looking with some beach waves.

No surprise here, but the Goop founder’s image was met with an overwhelming amount of support from fans, with comments including “You are beautiful with or without makeup” and “You look so beautiful. Stylish and adorable.”

This isn’t the first time the Oscar-winner has gone makeup-free on Instagram, but it is one of the first times she has urged others to do the same, even revealing her skincare secrets as an incentive. It turns out, the founder of Goop actually does practice what she preaches, and she swears that her special edition Goop by Juice Beauty Glow Kit ($185), has been her secret for keeping her skin looking vibrant and smooth.

Her steps are simple. First, Gwyn cleanses with the goop Luminous Melting Cleanser (included in the kit) to wash away impurities as well as any makeup that’s been left on the face. Then, she uses the goop Exfoliating Instant Facial to clear, smooth and brighten the skin.

To join her no-makeup movement, Gwyn’s urging fans to post their own fresh-faced selfies using the hashtag #goopgoesmakeupfree. So, give yourself a good skin detox and post your own photo to celebrate feeling beautiful sans makeup.

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